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Cookbook PROGRESS GOLD

Source: Pfizer

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Snacks for Large in Maracaibo (for Progress Gold) November 10, 2010

In September, Communicational Events unit of The Media Office received a call to Pfizer, this time to give our advice and service in the conceptualization and production of a brand stand for Progress Gold, which would be present at a congress of pediatrics to be held in Maracaibo for a week.

The requirement was to produce an unusual stand where pediatricians could be a different experience to other competitors, related to the brand. The challenge, the pediatricians actually come to visit the stand and knew Progress Gold.

Winks gave us were:

- Progress Gold is a milk formula for children over 2 years, and that contains lutein, which facilitates the absorption of nutrients.

- The campaign is aimed at mothers. Promotional material, had a recipe with Progress-based snack, Gold.

Our basic idea: Let Progress Gold takes control of the Congress of Pediatrics snacks ...

Instead of a traditional stand, we recreate a cafe, where a chefcito and his assistants would serve rich desserts Progress Gold at the time of the coffee break.

chefcito

Lo was not just an abstract idea, because we brought Omar Maracaibo Pereney of the "I cook" Gourmet Channel, and who put his touch to snacks Progress Gold, and also included some of her own with the concept of "Snacks to Great" as: Creme Brulé and Profiteroles.

The experience began with an impeccable eye-catching stand mount, and was completed giving the finishing touch to the snack, inside.

No doubt the delicious smell emanating based desserts Progress Gold, attended by paediatricians in the contact point of the conference more successful, achieving a significant differentiation from other competitors. Patricia Rivera

Coordinator Business Unit Events
Communicational The Media Office

Source: http://themediaoffice.wordpress.com/

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SIG 2010: "OMAR Pereney: WHY THE CHANGE IN OUR KITCHEN IF POSSIBLE"

This is our we spend on the latest installment SIG 2010. We close with the hope that our writings have aroused the curiosity of our roots, our culinary identity waiting to be discovered and reinvented. We are confident that this edition marked imprint on future issues and our future dining. For this reason we wanted to close this series of interviews with a look to the future. Not find a better representative of this Pereney Omar, a young Venezuelan conductor 16 and the program I cook.

A bit of Omar. Omar

started in the kitchen for 4 years in a restaurant in Las Mercedes, at that time was called Sybaris.

has worked in many other restaurants outside of Venezuela and participated in conferences delicacies. All with the goal of always projecting the Venezuelan food and maintain a motivational figure, leading program motto: If I can, you can!

Why kitchen

To Omar was never crazy devoted to the kitchen. "... There is a "shaman" who are playing outstanding football, there are others who are outstanding music and, moreover, is so slavish as to be a chef ...". For him, any of the examples practical merits, effort and dedication if you want to be the best. Omar began in this by chance and curiosity: it was a day Sumito restaurant, told the owner to become a chef and began cooking. Everything was giving little by little, and the dynamics of the kitchen one day caught him.

The most influential people in Omar

He has learned from many people, and one of them is Hector Romero who "taught me to cook because I was a cook empirical" - he says. Greatly admires Douglas Rodríguez (Cuba), who has opened more than 30 restaurant with his name. He loves his proposal to dignify the cuisine, respecting its flavors, using technology and new cooking techniques.

Omar gourmet style

To this question, Omar told us that just 16 years old and is very difficult to answer when he still has much to learn. His first proposal will be known to us all in about a month, but do not think you should follow a single north. "It is irresponsible to say that I will make only Venezuelan food, or just Asian or Italian food ... I do want to continue to develop, continue working ... "For Omar, the change is the only certainty in life.

His dreams

is just beginning and many dreams. One was to open a restaurant and it is almost a reality. I did not expect it so soon and do not know what will happen, but does not waste the opportunity given. Will continue to work in catering. I love this job because there is not tied to anything and have the freedom to create. Also, to remain a motivational figure. A few years ago he was the "only dwarf disguised as a cook," and that there are now many will be glad.

Is there anything permanent in life?

you surprised the question but I love it because it come from the usual repetitive you do every day and they do think. Yes-answer-your principles, you can change your mind, your style and orientation, but you should always have a few pillars, principles. And in the kitchen to Omar principles are to be consistent and professional. For Omar, no matter what type of cooking that is done but you should never stop being professional. "When you require me to stop myself there everything will collapse"

Source: http://elgourmeturbano.blogspot.com/

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Omar Pereney By Rachel Laudan (A Historian's Take on Food Food and Politics)

The Latin American TV cooking circuit boy wonder Omar Pereney from Venezuela, at 15 in his fourth year of a syndicated show. An exceptionally nice, mature lad, with lots of parental backup. Say you saw it here first when he pops up n the Food Channel.

http://www.rachellaudan.com/