In September, Communicational Events unit of The Media Office received a call to Pfizer, this time to give our advice and service in the conceptualization and production of a brand stand for Progress Gold, which would be present at a congress of pediatrics to be held in Maracaibo for a week.
The requirement was to produce an unusual stand where pediatricians could be a different experience to other competitors, related to the brand. The challenge, the pediatricians actually come to visit the stand and knew Progress Gold.
Winks gave us were:
- Progress Gold is a milk formula for children over 2 years, and that contains lutein, which facilitates the absorption of nutrients.
- The campaign is aimed at mothers. Promotional material, had a recipe with Progress-based snack, Gold.
Our basic idea: Let Progress Gold takes control of the Congress of Pediatrics snacks ...
Instead of a traditional stand, we recreate a cafe, where a chefcito and his assistants would serve rich desserts Progress Gold at the time of the coffee break.
Lo was not just an abstract idea, because we brought Omar Maracaibo Pereney of the "I cook" Gourmet Channel, and who put his touch to snacks Progress Gold, and also included some of her own with the concept of "Snacks to Great" as: Creme Brulé and Profiteroles.
The experience began with an impeccable eye-catching stand mount, and was completed giving the finishing touch to the snack, inside.
No doubt the delicious smell emanating based desserts Progress Gold, attended by paediatricians in the contact point of the conference more successful, achieving a significant differentiation from other competitors. Patricia Rivera
Coordinator Business Unit Events
Communicational The Media Office
Source: http://themediaoffice.wordpress.com/
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